S&T Bank was founded in 1902 in Indiana, Pennsylvania. Slowly but steadily, it grew to service much of Western Pennsylvania and provide a wide variety of financial services to both families and businesses. Originally known as the “Savings & Trust Company of Indiana,” the bank shortened its name to S&T to reflect their expanding presence.
When S&T came to us, they were losing market share. EMG took a two-fold approach: we began managing their Annual Reports to give investors fresh material to look at, followed by a complete brand and identity overhaul including logo, stationery, and other consumer-oriented materials. Within a few years, S&T began to pick up steam; their new identity and re-branding were a success and potential customers saw them in a fresh light.