Keith D. Kronk and Frederick D. Potthoff established Kroff, Inc. in 1988. Kronk and Potthoff saw a need in the marketplace for a water treatment chemical company that would only recruit top-notch consultants and work solely with state-of-the-art analytical equipment to beat out the competition by way of superior products. As a result of Kroff’s evolution and gains in market share, the company has a unique corporate structure that encourages the development of subsidiaries under the Kroff, Inc. name. The first four companies to develop this way were: Kroff Chemical Company, Inc., which continues to focus on providing custom-blended specialty chemicals and water treatment services; Kroff Materials Reprocessing, Inc., created in 2004 to recycle industrial byproducts, especially oil; Kroff Facilities Services, Inc., formed in 2007 to manage water treatment programs; and Kroff Well Services, Inc., established in 2009 to remediate flow back and production brines for reuse of hydraulic fracturing waters.
Kroff came to us with a simple request. They needed a new identity, one that would help get them recognized in an industry where there was much competition. After forming a new corporate identity for Kroff, one that was instantly recognizable and set them apart from other companies competing in the same market, EMG had a second challenge. A new way to present Kroff products and services at trade show events was needed, something engaging and interactive. We developed unique pictorial and animated representations to implement in trade shows. Our head of 3-D graphics devised a new sort of booth that would present information to potential customers while drawing customers in with animations in between slides. The new Kroff booth was one of the trade show highlights.