Founded by Andrew Carnegie in 1900, Carnegie Mellon University (CMU) boasts seven colleges and independent schools, over 12,000 students, 92,000 alumni, and 5,000 faculty and staff. Nestled roughly three miles from downtown Pittsburgh in upper Oakland, CMU has a rich tradition in technology and the arts. In 2012, Times Higher Education of London ranked the institution as number 22 in the world and number 15 in the United States. Carnegie Mellon is an institution that has always been on the forefront of technology and innovation.
Jay Einhorn, an alumnus of Carnegie Mellon himself, already had a keen sense of the University’s culture. While EMG had previously designed posters and print materials for art shows and other events, CMU’s International Film Festival would give the studio a great opportunity to tackle something purely conceptual and imaginative in nature. Taking this as an opportunity to be as creative as possible, EMG developed, designed, and animated a series of gears that would assemble into the shape of a human profile for the first festival, “Faces of Mechanization.” Since the success of our first festival trailer and promotional materials, EMG has created half a dozen other posters, animations, websites, and print materials for the annual film showcase.