Allegheny Energy was an electric utility company based in Greensburg, Pennsylvania. Originally incorporated in Maryland in 1925, Allegheny Energy boasts electric generation facilities in Pennsylvania, West Virginia, Maryland, and Virginia. In 2010, Allegheny Power was ranked number one in customer satisfaction among utility companies in the northeastern United States, in addition to being considered one of the region’s top performers.
Taking to heart Allegheny Energy’s history of customer satisfaction and its place in northeastern market share, Einhorn Media Group first worked to modernize and humanize their logo, stationery and business cards. We then assumed responsibility for the design of their annual report, the main communication between the company and their investors. Their logo features an ‘A,’ whose right half morphs into a lighting bolt. Next, we came up with a series of slogans such as “Clear Vision… Bright Future” to illustrate the company’s robust leadership and consistently growing market share. The modernized identity and promotional campaigns were a hit, resulting in a market share increase along with their newly polished reputation.